I recently sat down with someone whose opinion I valued to brainstorm on where I wanted to take my business and at what pace I wanted to do it.  The feedback I got was the following metaphoric format:

That life is a force of nature, a force that we go along with, usually without thought of how much that force controls us, guides us and holds us back.  We can rally against it as often as we like and ultimately we will submit to that force because it is what keeps us alive.

Business is simply another part of the that force of nature, and it is part of the human condition that we want to feel some kind of control over our own destiny within that force.  However within that we often attempt to again control the elements of nature and make them conform to our will rather than the other way round.

Over the next few months I am going to apply the elements of nature to business, how we can fight against, harness, use to our advantage, ignore the warnings of these different elements and the ways they can help or hinder us in our business development.